Yes, STEM is prevalent even in marketing. It really is present in our everyday lives.
International Women's Day 2023 is all about Cracking the Code: Innovation for a Gender Equal Future. As part of our celebration of International Women's Day, LJ Future Skills is sharing stories of amazing women in the STEM industry who are letting their passion for STEM drive their career.
Veronica Lind, Business & Marketing Strategist for Vermilion Pinstripes, and CEO of Brilliant-Online
Veronica's technological know-how and extensive experience in sales, business development and marketing have attracted the attention of clients in regional and global markets. As an entrepreneur, technologist and international marketer, Veronica has been helping businesses thrive by capitalising on the power of technology and Modern Marketing.
Future of Marketing
For her, the Future of Marketing is where sales, marketing and communications come together to apply technology, mathematics, science, creativity and psychology into an ecosystem that empowers customers to move to their next buying stage FASTER than they would on their own.
Veronica uses Mathematics in Marketing for Data Backed Decisions and Predictive Relationship Marketing.
Performance Analysis
Marketing helps run a business. A business has to make money in order to exist. That requires a lot of maths. And Maths is used in marketing to quantify the productivity and efficiency of investment.
Predictive Relationship Marketing
Veronica was said to have invented Predictive Relationship Marketing where analysis assesses the current economic and market conditions and provides a framework for identifying short and long term probable candidates within an identified growing industry to widen and deepen relationships.
Veronica not only created a unique strategy but also trademarked her Modern Marketing Framework™️ (MMF) in 2020 under her marketing agency, Vermilion Pinstripes.
This incorporates the entire ecosystem of Modern Marketing to empower customers to build business confidence and thrive. MMF was actually the first of its kind to be trademarked by the Australian government's intellectual property agency, IP Australia.
Technology making magic real
In the midst of the 2020 COVID-19 pandemic, she pushed through technological boundaries to create an interactive, multi-media magazine that is reminiscent of Harry Potter's Daily Prophet. Since then, Brilliant-Online has been bringing businesses' stories far and wide through and beyond challenging times.
Brilliant has built-in digital portals that allow the interweaving of layers of interaction to create a captivating new multi-dimensional communications medium. Aimed at progressive individuals and businesses of the digital era, Brilliant’s pages are embedded with an array of QR codes, links to websites and videos, pop-up files, animations, audio files and podcasts.
STEM has been indispensable to all the advances and growth we have seen through time. It is a part of the fabric of our everyday lives. A future without STEM is unimaginable. STEM is the way forward. Learn more about how LJ Future Skills is creating innovators for Australia's future in STEM.
If you are passionate about STEM and want to take it further for your studies, career or simply for your own personal interests, you can find tutors for a variety STEM subjects here.
About LJ Future Skills
LJ Future Skills is inspired to bring you a trusted STEM platform connecting learners with the best STEM experts quickly. This is Australia's online STEM learning marketplace, connecting children and their parents, adults or pensioners with trusted tutors.
Tutors are available face to face or online.
Whatever your age, SCIENCE, TECHNOLOGY, ENGINEERING, MATHEMATICS (STEM) and other subjects are key to your academic, career and life successes and a sense of achievement.
Be inspired to be the best, inspire others to be better.
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